Indigenous Design Catalogue
More Than a Catalogue
The Indigenous Design Catalogue is a first-of-its-kind resource for workplaces and commercial projects. It brings together Indigenous artists from across Australia, showcasing their stories and cultural heritage through modern, functional furniture applications.
Every artwork in this catalogue represents:
Connection to Country — artworks rooted in thousands of years of storytelling.
Economic empowerment — royalties and ongoing income for artists and their communities.
A pathway to reconciliation — visible, practical steps organisations can take to create culturally inclusive workplaces.
By incorporating these designs into your workplace, you aren’t just specifying furniture — you are helping to create opportunities, share culture, and bring people together.
The Intent Behind the Catalogue
This catalogue exists to support both design excellence and cultural integrity. It’s designed for architects, designers, procurement teams, and project managers who want to integrate Indigenous storytelling into their projects thoughtfully and respectfully.
Through this program:
Artists gain a platform for their work on a national stage, with designs featured in workplaces across Australia.
Organisations make a tangible impact by funding Indigenous apprenticeships and traineeships through every project.
Communities benefit, as profits are reinvested into creating long-term employment and career pathways in manufacturing, logistics, and design.
Cultural narratives are preserved, celebrated, and embedded into contemporary corporate spaces.
The catalogue is both a design resource and a social impact initiative, making every specification a meaningful contribution.
What’s Inside the Catalogue
The Indigenous Design Catalogue is more than a collection of patterns — it’s a comprehensive guide to creating workplaces that celebrate diversity, heritage, and storytelling.
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Discover the stories of talented artists from diverse Nations across the country.
Each profile includes:Country and lineage, honouring the artist’s cultural identity.
Personal journey and inspiration, from traditional teachings to contemporary practice.
The meaning behind their designs, so every piece you specify carries a story.
Example: Saretta Fielding (Wonnarua Country, NSW)
Saretta’s bold, flowing artworks reflect the waterways, landscapes, and interconnected communities of her Country. Her pieces bring vibrant cultural narratives to spaces while supporting connection and dialogue in modern workplaces. -
The catalogue provides practical guidance on how to bring Indigenous artwork into your project.
Designs can be applied to a wide variety of products, including:Soft Seating — lounges, armchairs, and ottomans with hand-stitched or digitally printed fabrics.
Acoustic Panels & Screens — PET panels and mobile partitions printed with rich, detailed storytelling.
Timber & Metal Surfaces — laser-etched designs on tables, cabinetry, or metal storage pieces.
Yarn Boards — glass or acrylic whiteboards featuring translucent artwork borders or central motifs.
Icons throughout the catalogue make it easy to see which designs are compatible with each furniture type, helping streamline the specification process.
Imagine a reception area where a feature lounge upholstered with hand-stitched Indigenous designs is complemented by etched meeting tables and storytelling woven throughout acoustic panels — a cohesive space that sparks conversation and connection.
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Indigenous design shouldn’t be a single feature wall or statement piece. The catalogue shows you how to extend artwork across an entire workplace, maintaining visual harmony while giving each zone its own cultural touchpoint.
Collaborative Spaces: Bold, conversation-starting designs on shared furniture pieces.
Focus Zones: Subtle, grounding artwork that adds meaning without distraction.
Meeting Rooms: Acoustic solutions that combine performance with storytelling.
Reception Areas: First impressions that reflect organisational values and cultural respect.
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Winya’s process ensures every step is handled with transparency, cultural sensitivity, and professionalism.
Step 1: Engage an Artist Early
Select an existing design from the catalogue or brief an artist to create a new, site-specific story.
Step 2: Identify Country & Context
Align the artwork with the location and cultural context of the project. Where possible, connect the story to the Traditional Custodians of the land.
Step 3: Collaborate Transparently
Work closely with the artist and Winya team to ensure every stage is fair, respectful, and culturally safe.
Step 4: Prepare Artwork for Commercial Application
Our team supports the artist in digitising and adapting their work for production without compromising artistic integrity.
Step 5: Integration Across Furniture
The artwork is applied across chosen furniture and finishes, creating a cohesive cultural narrative throughout the space.
This process empowers artists while giving clients the confidence that their project is both beautiful and deeply respectful.
How This Supports Your Goals
The Indigenous Design Catalogue is not just about aesthetics — it helps your organisation achieve strategic objectives:
Reconciliation Action Plans (RAPs): Demonstrate visible, meaningful action towards reconciliation.
Indigenous Procurement Policy (IPP): Meet government and corporate procurement targets with documented outcomes.
Social Procurement: Directly support Indigenous businesses and communities through every project.
Every specification has a measurable ripple effect — from artist royalties to national employment programs.